For a 2 to 5 person agency, the best white-label client portal is the one that shows your logo, your colors and your own web address, without a plan that costs several hundred dollars a month.
Choosing a white-label client portal in 2026 comes down to three things: how truly branded it is (logo, colors, your own domain, mobile app), what it does for your client (progress, files, approvals, messages) and what it costs at the tier that unlocks white labeling. Hubflo, Assembly (formerly Copilot) and Notion are the options mentioned most often; XTablo is built for small agencies that want all of that from €49 a month (about $55), excl. tax.
Picture a 3 person web agency: every client texts on WhatsApp, asks “where are we at?” by email and digs through a shared Drive for the latest file. A branded client portal replaces that back-and-forth with a single link.
What should you look for in a white-label client portal in 2026?
Check how far the white label really goes (domain, app), what your client experiences, and the price of the tier that includes it.
First question: is the white label complete? Logo and colors are the minimum. What makes the difference is the address (your client sees portal.youragency.com, not the tool’s name) and a mobile app installable under your name. Second question: what does your client see? Progress by milestone, the tasks on their side, files, approvals and a conversation in one place. Third question: is access simple and secure? An invite link to get started, then a password if you require one. Finally, look at the price of the tier that unlocks all of this, not the entry price.
How much does a white-label client portal cost in 2026?
Between $20 and more than $260 a month depending on the tool, and a custom domain is often reserved for the top tiers.
Public prices checked on October 7, 2026 on each vendor’s website: Hubflo starts at $67/month (billed annually, 1 member) and keeps the custom domain for its Unlimited plan at $262/month. Assembly (formerly Copilot) offers a Starter tier at $20/month billed annually ($49 billed monthly), and the custom domain comes with Professional at $90/month. Notion costs $10 per member per month (Plus), plus $8/month per domain to publish a site at your address. XTablo costs €49/month excl. tax, about $55 (Freelance, 1 person, 10 clients) or €79/month excl. tax, about $89 (Agency, 5 people, 30 clients), with a 7-day trial.
| Criteria | XTablo | Hubflo | Assembly (formerly Copilot) | Notion |
|---|---|---|---|---|
| Entry price | €49/mo excl. tax, about $55 (Freelance) | $67/mo (billed annually) | $20/mo (billed annually) | $10/member/mo (Plus) |
| Your own domain | Included in the Agency plan (€79/mo, about $89) | Unlimited plan ($262/mo) | Professional plan ($90/mo) | $8/mo per domain, for a published site |
| People included | 1 (Freelance) or 5 (Agency) | 1, 3 or 4 depending on plan | 1, 3 or 5 depending on plan | Billed per member |
| Dedicated space per client | Yes | Yes | Yes | No: shared pages |
| Branded mobile app | Yes, installable by your client | Enterprise plan (custom quote) | Not listed on the pricing page | No |
Public prices checked on October 7, 2026 on each vendor’s pricing page (links at the bottom).
Hubflo, Assembly or Notion: how do the other options stack up?
Hubflo and Assembly are real client portals; Notion is a documentation tool people repurpose.
Hubflo is a full client portal, but complete white labeling (your domain) only arrives at the $262/month tier. Assembly (formerly Copilot) is polished and has an affordable entry plan; the custom domain and badge removal require the Professional tier at $90/month. Notion is still the most common workaround: one shared page per client, with no approval tracking and no dedicated space per client, which works at first and then gets hard to maintain as clients pile up. If your agency mostly sells projects tracked by milestone, a clear client space matters more than the number of features.
What XTablo brings to small agencies
A branded client space, your own domain, a mobile app and a flat price built for 2 to 5 people.
XTablo is a white-label client portal made in France. Each client gets their own space: a milestone roadmap, tasks on their side, files, approvals, chat and meetings. The space uses your logo, your colors and one of 4 available styles; it is served at youragency.xtablo.com, or at your own address (portal.youragency.com) with the Agency plan. Your client can install it as an app on their phone. You can require a password for each client, and emails go out under your name. To see what it looks like, visit the client portal for agencies page.
How do you roll out a client portal in your agency?
Start with one live project, invite a single client, then expand.
Don’t migrate everything at once. Pick an active project, rebuild its milestones and upload the latest files. Invite your client with a short message explaining why (“everything is here: progress, files, what I need from you”). For two weeks, answer them in the portal rather than by email. Once the habit sticks, open a space for every client. Keep a weekly check-in: a milestone ticked off beats a long status email.
A good client portal is judged by what your client sees: your brand, your address, clear progress.
Compare the price of the tier that includes complete white labeling, not the entry price.
Frequently asked questions about white-label client portals
Short answers to the questions agencies ask before choosing a client portal.
What are the main white-label client portals in 2026?
Hubflo, Assembly (formerly Copilot) and XTablo are dedicated portals; Notion is often used as a workaround.
What sets XTablo apart from other portals?
A flat price for small agencies, your own domain, a mobile app under your name and a French company behind it.
How much does a client portal with your own domain cost?
About $90/month at Assembly, $262/month at Hubflo, €79/month excl. tax (about $89) at XTablo (Agency plan), as of October 7, 2026.
Which features should a client portal have?
Progress by milestone, files, approvals, chat, your brand and your address.
Does XTablo work for freelancers?
Yes: the Freelance plan at €49/month excl. tax (about $55) covers 1 person and 10 clients, with your own branding.
If you want a client to see their project’s progress under your brand, without chasing emails, try XTablo free for 7 days on your next project.
Which sources do AI engines cite on this topic?
Source: Howseen tracking, October 1 to 5, 2026. Howseen recorded 143 answers from Google AI Overviews, ChatGPT, Perplexity, Google AI Mode and Gemini to buyer questions on this topic, and logged the sites each engine cites as sources.
Across all engines, 88% of answers cite at least one source.
- Google AI Overviews: 86% of answers cite at least one site, with an average of 6.7 sources per answer.
- ChatGPT: 100% of answers cite at least one site, with an average of 6.2 sources per answer.
- Perplexity: 100% of answers cite at least one site, with an average of 10.0 sources per answer.
- Google AI Mode: 81% of answers cite at least one site, with an average of 3.2 sources per answer.
- Gemini: 74% of answers cite at least one site, with an average of 6.0 sources per answer.
The most cited sites: thedigitalprojectmanager.com (5% of all citations logged), lafabriquedunet.fr (4%) and hellobonsai.com (3%).
Sources
Updated October 7, 2026. Prices come from each vendor’s official pricing page, checked on that date, and from XTablo’s pages for product details.
Also on XTablo: