One place for all posts
Ideas, drafts and ready posts sit in the client's project. You stop hunting for the right version of a spreadsheet.
Content calendar
A content calendar your client approves
No more spreadsheets in attachments: every post has a status, from idea to publication.
7-day trial, card required · Live in 5 minutes
The short answer
What's the best content calendar tool to share with a client for approval?
XTablo includes a content calendar in every client project. You plan posts with a status (from idea to published), a date, the platforms and the format. Your client opens the calendar in their white-label portal and leaves comments. You stop emailing spreadsheets back and forth, and everyone works from one version.
Updated by Baptiste Belleville, founder of XTablo
At a glance
- Who it's for
- Social media, content, copywriting and SEO agencies that plan posts for their clients.
- What a post contains
- A status (from idea to published), a date, the platforms and the format.
- What your client sees
- The calendar of posts in their portal, under your agency's brand, and they can comment on posts.
- Plans
- Included in every plan: Freelance €49/month excl. taxes (about $55), Agency €79/month excl. taxes (about $89). 7-day trial.
- Limit
- XTablo plans and tracks posts. It does not publish them to social networks for you.
Why it matters
Feedback in the right place
Your client's comments are attached to each post, not buried in an email thread or a chat.
Status at a glance
Each post moves from idea to published. You and your client both see what's in progress.
How it works
- 1Open the client's project in your Studio.
- 2Add a post to the content calendar.
- 3Set its date, platform or platforms, and format.
- 4Move its status from idea to published.
- 5Let your client open the calendar and comment on posts.
Who it’s for
Social media agency
You prepare a month of posts for a client. They open their portal, see the dates and platforms, and comment on the ones to rework, without waiting for your next email.
Content and copywriting
You manage articles and newsletters. Each piece has a status and a date, and the client follows where each one stands.
Freelance SEO
You plan blog publications with their format and date. Your client keeps a clear view of what goes out and when.
Why move your content calendar out of a spreadsheet?
A content calendar in a spreadsheet gets passed around by email, in several versions. The client answers by message, on WhatsApp or on a call, and you copy their feedback over by hand. In XTablo, the calendar is a module of the project. Each post carries its status, its date, its platforms and its format. Your client opens it from their portal, branded with your agency's look, and comments directly on the post. You have a single version, and the history of the conversation stays in one place. For an agency of 2 to 5 people, that means fewer follow-ups and fewer "where are we on this?" messages. You can also keep the calendar next to the rest of the project, such as a launch step or files to approve, without switching tools.
What does a post contain in the XTablo content calendar?
Each post in the XTablo content calendar has a status that runs from idea to published, a date, one or more platforms and a format. You move the status forward as production goes on. The client sees the calendar in their portal and can add comments on posts. The calendar is part of the project: it sits next to the steps, tasks, files and discussion. One limit to know: XTablo is for planning and tracking posts, not for publishing them to social networks. You keep the publishing tool you already use. The calendar is built for agencies that handle several clients and several networks: a post can target one or more platforms, and its format lets you tell a visual, an article and a video apart at a glance.
Getting a post calendar reviewed
| Today (email, WhatsApp, Drive…) | With XTablo | |
|---|---|---|
| Where the calendar lives | In a spreadsheet, in several versions. | In the client's project, in one version. |
| Client feedback | By email, WhatsApp or phone call. | As comments on each post. |
| Progress tracking | A column you update by hand. | A status from idea to published. |
| Client access | A link or an attachment to dig up. | Their portal, under your agency's brand. |
| Project context | Separate from files and conversations. | Next to the steps, tasks and discussion. |
FAQ
What does a post in the content calendar contain?
A status (from idea to published), a date, the platforms and the format. The client can add comments on it.
Can the client comment on posts?
Yes. They open the calendar in their portal and leave comments on posts.
Does XTablo publish posts to social networks?
No. XTablo plans and tracks posts. Publishing stays in the tool you already use.
Is the content calendar included in every plan?
Yes. Every feature is included in the Freelance (€49/month excl. taxes) and Agency (€79/month excl. taxes) plans, with a 7-day trial.
Who can see the content calendar?
The calendar is part of the project. Your client opens it from their portal under your agency's brand, and your team opens it from the Studio.
Ready to give your clients a premium experience?
Client projectsHow do I manage all my client projects in one place as a small agency?Client discussionHow do I stop managing my clients by email and WhatsApp at my agency?Deliverable approvalHow do I get clients to approve deliverables without endless back-and-forth?
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