Google Analytics 4 reporting for your clients, with your logo.

What is Google Analytics for in an agency client report?

GA4 holds the numbers your client wants to see: visits, sources, pages. But giving them access to GA4 is usually a bad idea: the interface is dense and they don’t know what to look at. So you end up rebuilding a report by email every month.

With XTablo, you put the right numbers in the project’s Reporting tab, in the same place as the progress of your engagement. Your client reads traffic with your explanation, in a portal with your logo. You can also use the free client status report to structure your message.

Is the direct Google Analytics connection available yet?

Not for everyone yet. The direct connection is built: the project’s Reporting will receive sessions every 6 hours. It is pending Google verification and open to tester agencies first. We are not giving a date.

To test it early, ask support for early access. Otherwise, use one of the two methods that work today.

How do you connect GA4 to XTablo today, step by step?

Method 1, the CSV export: in Google Analytics 4, export the report you want (sessions per day, for example) as a CSV. In XTablo, open the client’s project, go to “Reporting” and import the file.

Method 2, through Claude: with the AI connector, ask Claude or ChatGPT to push numbers into the project’s Reporting. You give it the export or the values and it enters them. Create an API key in Settings > API keys, then add the MCP server address https://v2.xtablo.com/mcp. See the AI connector page and the MCP page.

XTablo’s public API (v1, with a key) also lets your technical team feed Reporting with any number, GA4 included.

What does your client see in their portal?

They open their link, with no account to create, and find the project’s Reporting in a portal with your logo and your colors. You choose project by project what’s visible. They never see anything internal.

Next to the numbers, they see the steps, the deliverables and the discussion. Traffic stops being an isolated number: it’s tied to what you did. See the client portal.

Which agencies get the most out of the Google Analytics integration?

Web design agencies track a site launch, SEO agencies tie traffic to the actions they took, and social media agencies show what their campaigns send to the client’s site.

What are the limits?

• The direct connection isn’t open to everyone: CSV import or Claude stays manual in the meantime.
• XTablo is not an analytics tool: it displays numbers, it doesn’t replace GA4 for exploring data.
• You choose the numbers: a client won’t see every GA4 metric, only what you put in Reporting.
• This is not an official Google integration: XTablo is compatible with GA4 and uses the public API.